Here's a sweet video on the designers and their helmet.
I headed to BicycleSpace last night for some yoga and will head back again tonight for a basic maintenance class. I think they're business model is great - encourage community, ride bikes, give back. Celebrate the store's second anniversary by picking up some bike treasures 20% off until October 1st!
What do you think? Do you wear a helmet? Would you wear something like the neck collar pictured above?